Cosmetics

The art of mixing powders and enhancing their value.

The future of the cosmetics industry is taking shape through healthy and sustainable hygiene products. The chemical additives used until now are disappearing, and more natural and equally effective solutions are gaining popularity. We help companies in the hygiene and cosmetics sector redefine their needs to meet consumers’ aesthetic requirements. Knowing your powder in detail allows you to anticipate production problems (caking, dispersion, aerosolization, etc.) and deal with them before they arise. The solutions we offer are physical; they do not transform the material but enhance your production processes.

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Rethinking cosmetics for tomorrow

There are many products made from granular materials in the world of cosmetics: makeup powder (blush, eye shadow, etc.), baby powder, bronzing powder, body powder. In recent years, this category has also come to include all solid cosmetics and hygiene products (shampoo, deodorant, etc.) or products that can be diluted in water.

Cosmetics users are turning to high-quality products that are increasingly innovative. The treasures offered by our planet are sought after for their purity, quality, and simplicity. It is up to you to transform them into unique elements that enhance individuality.

This change in consumption patterns is not insignificant for creators of hygiene and cosmetic products. It requires modifying recipes and manufacturing processes in order to create products with increasingly advanced properties, optimal proportions, and a refined appearance.

The issues are becoming more complex because, while the aesthetics, beauty, and charm of your products define the heart of your brand, you must seek out products that will win the hearts of your customers tomorrow.

Understanding your powder for optimal competitive advantage

Using powdered ingredients in your cosmetic product is a powerful choice: one that ensures longevity. Unlike liquid products, powder retains its properties for longer.

But granular materials, regardless of grain size, are more difficult to control than liquids. Their miscibility in fatty solutions, their mixability, and their cohesion are all factors that add complexity when you are seeking to create the perfect product.

PowderCraft, your ally for smoother production

Choosing PowderCraft means ensuring the reliability of your granular products throughout your production process.

We begin by studying the intrinsic characteristics of your powder, including its particle size, flowability, and cohesion. By studying your product in detail, we are able to provide solutions to your problems that will not alter the qualities, beauty, and fineness of your final product.

We then study the production environment and the final product to ensure that the proposed solutions fit in with your specific internal production process.

Here is a (non-exhaustive) list of problems we can help you with:

  • Appearance of the final product;
  • Behavior during storage;
  • Behavior during use;
  • Behavior in the container;
  • Choice of raw materials;
  • Compatibility with liquid active ingredients;
  • Compliance with standards and regulations (EHEDG, FDA, GMP, Ecocert, Cosmos, COFRAC, etc.);
  • Concentration;
  • Creation of pearls, pearlescent particles, or powders with specific characteristics (in particular, precise definition of cohesion);
  • Dosage;
  • Inhomogeneity of the final product (mixture of powders; mixture of powder and fatty product);
  • Optimization of quality control protocol;
  • Powder enhancement ;
  • Powder selection criteria;
  • Product development;
  • Production blockages;
  • R&D support.
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Going green: new chemical and physical challenges

New labels have emerged over the past 30 years to highlight companies committed to producing more environmentally friendly cosmetics and hygiene products.

While the chemistry of these products is advancing every day, it is the entire cosmetics industry’s production chain that is being disrupted by this shift towards organic and green products. Reducing carbon footprints and encouraging consumers to use products in a more environmentally friendly way are just some of the new challenges that are changing the cosmetics industry’s habits. Cosmetics manufacturers must rethink their production processes to improve their products while using healthier ingredients.

Problems that were previously minor, such as sticking, compaction, mixing, agglomeration, etc., are becoming more complex. The removal of certain stabilizers has exacerbated these difficulties to the point where they have become one of the main reasons for production stoppages.

Today, it is no longer the chemical formulation of your cosmetic products that you need to address, but the physical conditions under which they are manufactured.

PowderCraft can help you identify the levers to activate in order to change the behavior of your powder without changing its composition.

Ready to better understand your powders?

We study your working environment and characterize your powders in order to offer you the solution best suited to your needs.

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